2 Comments → “STRATEGIC PLANNING: A FOOL’S ERRAND IN THE AGE OF THE CUSTOMER”


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  1. […] blanket of customer-centricity. All of which implies another truth: To work properly, the strategic-planning process needs to include the customer’s voice. But the customer’s voice isn’t available in a single, […]

  2. […] money companies appear to be delivering American economist Milton Friedman’s dream, according to The Economist. Years ago, Friedman suggested the Federal Reserve be abolished […]

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